A Well-Staged Home Can Bump Up 
Its SQ

For sellers whose houses have languished on the market for some time, it’s all about your home’s saleability quotient (SQ). You have to stand out from the crowd.

You may want to consider staging your home, particularly if it is empty. Nothing differentiates your property from the competition more effectively than a well-staged home.

The process of staging is more complicated than adding furniture to an empty room. Your home needs to connect with buyers on an emotional level.

Buyers are most concerned with the way he or she will live in the home … how it will fit his or her lifestyle. And once this emotional connection is made – “I know just where I can put the piano” – then your home is on its way to being sold.

Increasingly, that has been the job of the home stager – a professional who has been trained to style your home by to appeal to target buyers.

Your stager will tell the story of your home using carefully placed furniture and accessories.

The rule of thumb is that you should spend 1% to 2% of the value of your home on staging. So while you can find home stagers listed online through stagers’ associations, it’s best to ask friends or your real estate agent for recommendations.

Also, be sure to ask a stager for names of satisfied clients, pictures and results.

Staging can be a very effective way to boost your home’s SQ. Done right, most sellers believe it’s money well spent.

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